Deal anatomy
MSRP is only the first line.
My Business traces the path from selling price to true effective payment, identifying markups, add-ons, buried equity, weak trade allowances, and financing terms worth challenging.
Independent buyer advocacy
A buyer's-side review for performance and luxury vehicle deals—built around the engineering, terms, and ownership decision in front of you.
For buyers considering vehicles from $30K to $100K+
The signal before the signature
Understand the deal beneath the payment.
01
PRICE
02
TERMS
03
LEVERAGE
Your advocate
Recommendations are based on your budget, goals, and risk—not a dealer commission.
Discounts, incentives, rates, lease factors, trade value, negative equity, and products are considered together.
You receive practical questions and next steps, with no pressure to proceed with a deal that does not serve you.
Inside the deal
A disciplined review replaces scattered car-buying advice with a clear view of what you are actually paying and why.
Deal anatomy
My Business traces the path from selling price to true effective payment, identifying markups, add-ons, buried equity, weak trade allowances, and financing terms worth challenging.
Negotiate with context
Get a concise strategy grounded in dealership process, current deal structure, and your priorities.
Choose the right car
Especially useful for first-time luxury buyers and driver-focused performance-car shoppers navigating complex options.
Choose your level of support
Every engagement begins with clear information, direct guidance, and your best interest at the center.
01
A focused read on the numbers, the pressure points, and the questions that deserve an answer before you commit.
Start a review02
A sharper plan for structure, trade value, financing, and the next conversation with the dealership.
Plan the response03
End-to-end guidance for buyers who want a measured, informed path from search through delivery.
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Before the next signature
Upload the quote, buyer's order, or lease worksheet and get an informed second set of eyes before the pressure starts.
Get a deal review